Challenge

ABDI wanted to launch a Cybertruck that wasn't a modification. It had to be a complete vehicle under its own name — MARS Collection by Xolaris — with its own design language, its own material identity, and its own customers. The problem was that the Cybertruck's geometry rejects most aftermarket thinking.

Approach

I led design across the full project — exterior bodywork, interior, hardware, material system, and visual identity — coordinating a team through six to nine months of concept, CAD, prototyping, and fabrication. First-generation parts were 3D-printed for fit and aesthetic validation; production components moved to CNC-machined anodized aluminum and sheet metal fabrication.

The rule was simple: build new bodywork that extends the Cybertruck's language, don't disguise it. OEM fenders, bumpers, and end panels were replaced with new components — fenders, rockers, bumpers, roof rack, rear tonneau — each designed for overlanding capability and integration with the vehicle's faceted geometry, rendered in bronze-anodized aluminum. The warm finish isn't decorative. It's the structural signature that tells you this is Xolaris, not Tesla.

The roof rack is where the overlanding case had to be proven. The Cybertruck ships without a spare, and two full-size off-road spares would occupy most of the bed. The team developed an electrically-actuated lift that raises and lowers both spares from the roof without intruding on bed space, and used the same structure to carry dual side storage, a forward-facing night vision camera, and an integrated light bar. The roof rack isn't a bolt-on — it's the vehicle's primary cargo subsystem.

• CNC-machined aluminum over off-the-shelf parts. Every part is machined for this vehicle specifically. Tolerances stay tight, surfaces stay intentional, nothing reads as a universal adapter.
• Bronze-anodized aluminum as a second material language. Tesla's identity is stainless. To avoid imitation, Xolaris speaks in bronze — warmer, owned, unmistakable.

Outcome

MARS Collection by Xolaris launched through ABDI Design, Toronto. Public debut at the Yorkville Exotic Car Show. Specs: 845 HP, 863 lb-ft, 0–100 km/h in 2.7s. In market.

xolariscybertruck.com ↗