Ideas don't deliver. Products do.

From the first satisfying sketch to factory floor — I design products built to be manufactured, not just rendered.

Selected Works

All concepts and designs are original work. AI tools are used only for image post-production and rendering enhancement.

Reza Ghanadan

About Me

I turn ideas into products you can hold.

7+ years as an industrial designer, solving problems across automotive, lighting, and consumer goods. My edge? I don't stop at the CAD file. I've walked factory floors in China, coordinated 50+ international suppliers, and learned what separates a beautiful concept from something that can actually be made.

Currently at ABDI Design in Toronto — leading bespoke automotive projects including Xolaris Cybertruck: 50+ CNC-machined components, delivered from concept to production in 8 months.

Tools: Rhino, SolidWorks, KeyShot, Illustrator, Photoshop

Silver A'Design Award Winner 2021
Silver A'Design Award 2021 Lighting Products Category

Approach

I work across the entire product lifecycle — from early concept sketches through prototyping to production-ready deliverables. With hands-on experience coordinating international manufacturing and a deep understanding of prototyping methods beyond 3D printing, I design products that are built to be made, not just rendered.

Prototyping & Production Methods

FDM, SLA, SLS, and metal 3D printing. Vacuum casting and silicone molding. CNC machining. Composite layup. Finishing expertise including PVA coatings, powder coating, anodizing, and specialty paints. I select the right method for each stage — from quick concept validation to production-representative prototypes.

Manufacturing Coordination

Direct relationships with manufacturers in China — developed through factory visits, trade show attendance, and ongoing production coordination. I handle supplier communication, quality control, and the back-and-forth problem-solving that gets products from approved design to shipped units.

Design for Manufacturing

Every design decision considers production reality. Material selection, tolerance stacking, assembly sequence, cost optimization — built into the design process from day one, not added as an afterthought. Whether it's a limited run of 50 or mass production of 10,000, I design products that can actually be made.

CMF Design

Color, material, and finish selection for automotive and consumer products. Balancing aesthetics with durability, cost, and production constraints. From luxury automotive interiors to mass-market consumer goods — I develop CMF concepts that work in the real world.

Let's build something.

Toronto, Canada